Squishmallows fills Menards’ holiday shelves to capacity
A holiday company has introduced Jazwares’ strong plush toy products into the home decoration field, launching a series of authorized toys.
To celebrate Christmas, Squishmallows toys will launch a supersized version and expand into new retail categories.
A holiday company launched an authorized Squishmallows plush toy series at Menards, expanding the Squishmallows brand from Jazwares’ plush toys to indoor/outdoor home decor.
The series includes 10 characters, each standing 3.5 feet (approximately 1 meter) tall and featuring built-in LED lights. Each plush toy costs $39.99, with one character, Farryn, available exclusively at Menards.
The upcoming launch of Squishmallows, the best-selling plush toy brand in the United States, into the holiday section “Magic Forest” of home decor stores provides Squishmallows with an alternative way to reach fans beyond traditional toys and specialty stores.
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For Jazwares, the line adds another seasonal licensing extension to a brand that has expanded well beyond its plush roots, on the eve of its 10th anniversary next year.
